Monday, January 26, 2009

Google Delivers $5.7bn in Q4

Some sobering figures were revealed by Media Week last week. Google's ad revenues are bucking the industry trend and are still rising. Google's global advertising revenue jumped by 15%, year on year in Q4 2008, to deliver $5.5bn with overall revenues up 18% to $5.7bn. During the quarter year on year ad revenues from its own websites rose $600 million and through AdSense programs, $100 million.

Although UK operations fell 2% year on year they still delivered $685m. The biggest rise came from outside the US, which represented 50% of all revenues in Q4, up from 48% and totalling some $2.8bn.

Some may wonder whether they missed the ‘chump change’ they paid for the book business?

No comments: